Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the market…
Topik utama yang dibahas dalam buku ini adalah: - Fisik atau digital, sebagai manusia kita mendorong untuk terhubung. Digital membuatnya lebih mudah. - Bercerita, daripada menyiarkan pesan, membantu pemasar terlibat dengan audiens digital mereka. - Konten digital harus dipersonalisasi dan relevan untuk mendapat perhatian, dan banyak lagi.
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront …