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Real - Time Marketing & Pr

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Launch effective real-time communications to win in today's always-on world
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

Develop a business culture that encourages speed over sloth
Read buying signals as people interact with your online information
Crowdsource product development, naming, and even marketing materials such as online videos
Engage reporters to shape stories as they are being written
Command premium prices by delivering products at speed
Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers
Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 SCO r

Penerbit

United States of America : Wiley., 2012

Deskripsi Fisik

xvii+254hlm.;ilust

Bahasa

Inggris

ISBN/ISSN

978-1-118-15599-8

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

David Meerman Scott

Versi lain/terkait

Lampiran Berkas

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